Ivy Liu


tiffanyivyliu@gmail.com // @ivleagues // linkedin

Currently working as a Senior Project Manager at Paperless Post.

Experience.

Senior Project Manager, Brand Marketing / Paperless Post, Current

Manages projects and communicates cross-functionally to streamline goals and objectives for projects that require design deliverables and brand strategy. Creation and management of campaign and workflow timelines aligned with strategic priorities based on metrics, user behavior and goals for each quarter. Acts as daily liaison between creatives and stakeholders to update and complete projects on time, problem-solving any potential roadblocks along the way. Production management of all digital + print deliverables. Works with product teams to determine and maintain visual identity across multiple platforms. Budget management + handles negotiations with any agencies, vendors, and contractors. Defines and develops systems for continual improvement of workflow, file management, process and guidelines for maximum efficiency.

Currently reports to Head of Brand Strategy and Communications. Some projects managed: Holiday 2016 campaign, Charlotte Olympia, Cabana Magazine, Wedding 2017, New User Homepage education, built integrated marketing calendar for business team alignment across channels from goal to execution. Facilitated use and onboarding of entire company to managing tool, Asana.

Production and Brand Design / Paperless Post, 2013-15

Brand projects worked on: All front-end marketing materials including promos, carousels, landing pages, responsive experiences, emails, social media assets, ad units and press boxes. Print and branding materials such as lockups, booklets, one sheets, style guides, inserts, recruiting cards and catalog. Explored and set styles used for marketing assets. Styled and managed in-house photo shoots and directed concepts for off-site photo shoots on set. Ensured the quality of image on @paperlesspost instagram and blog.paperlesspost.com. Built the processes and workflows for the creative team with day-to-day management of design deliverables.

Production projects worked on: designed cards for the Paperless Post collection as well as designed full partner collections including the Kelly Wearstler Wedding collection, Jonathan Adler Summer and Holiday collections, Hannah Berman, Julia Rothman, Baron von Fancy, and Petit Bateau launch collections. Uploaded all assets to the CMS (Content Management System) and ensured the quality of production in existing cards/assets on paperlesspost.com. Onboarded new production designers and graphic designers on the processes and protocols in place.

Design and Production Manager / Charmed Events Group, 2010-2013

Designed full wedding suites as well as all day-of paper goods for clients of Charmed Events Group. Worked closely with clients to create custom designs that were uniquely theirs. Oversaw the production of all design items: from design, print to assembly. Worked closely with printing press to ensure quality of items. Designed all brand + marketing materials including: promos (online + paper), UI/UX for website and blog.  Managed day-to-day office needs and calendars. Assisted in the set up and breakdown of many events as well as kept event timeline in motion as well as running a few events as lead planner on site.

 

School.

Photography BFA / School of Visual Arts, 2010

Bachelor's degree. Was selected to be a part of the SVA Photography Mentor Show 2009, mentored by Rebecca A. Sears, Editor of Art on Paper Magazine.

 

Degrees of Love.

Love always

cats, proto-punk, 70s American cinema, the perfect coat, Seinfeld, Stephen Shore, Ed Ruscha, Rauschenberg + Warhol, National parks.

Love now and maybe forever

HOT97, tiki culture, Mark Cohen, Keith Sonnier, greenery, Y7 yogi, boxing, chillin in the park, NYC history, and kombuucha!

Skills.

  • Sketch, adobe creative suite

  • Asana, JIRA + Trello

  • Mixpanel + Domo

  • Keynote, Microsoft Office

  • Communication and process

  • Execution planning

  • Efficiency in high stress + volume situations

  • Simple CSS and HTML coding

  • Photo direction, styling + sequencing

  • Project and Time Management

  • Teamwork + collaboration

  • Print production and specs

  • Creative + editorial writing

  • Handmade book processes

  • Fluent in Mandarin